The NRF Big Show is the premier event for the retail industry, bringing together global leaders, innovators, and technology providers to explore the future of commerce. This year, we had the exciting opportunity to exhibit PlanNEL, our advanced supply chain planning solution, at the event. Participating as an exhibitor allowed us to engage with retailers, exchange ideas, and showcase how PlanNEL can transform supply chain management for e-commerce and retail businesses.

Recap from NRF 2025: Retail’s Big Show

The NRF 2025: Retail’s Big Show took place from January 12-14, 2025, at the Jacob K. Javits Convention Center in New York City. This premier event attracted top industry leaders from across the retail sector, offering a platform for innovation, collaboration, and exploration of the latest trends shaping the future of commerce.

The event featured over 1,000 exhibitors and more than 100 sessions, providing attendees with opportunities to explore cutting-edge technologies, compare solutions, and build vital partnerships. Specialized pavilions like the NRF 2025 Innovators Showcase, Startup Hub, and Foodservice Innovation Zone offered immersive experiences into emerging technologies and innovative concepts transforming the retail landscape.

Keynote sessions included insights from prominent figures such as Tommy Hilfiger, who shared his experiences on brand evolution and storytelling, and Amazon Stores CEO, who discussed the potential of AI in spawning new retail formats. The event also highlighted the growing importance of AI in retail, with discussions on how companies like L’Oréal, Lowe’s, and Walmart are successfully integrating AI to enhance customer experiences and operational efficiency.

In addition to the sessions and exhibits, the Exhibitor Big Ideas sessions provided a platform for solution providers to demo their latest products and share insightful case studies, while the Foodservice Innovation Zone offered an interactive exploration of technologies transforming the customer foodservice experience.

Participating in NRF 2025 allowed us to engage with retailers, exchange ideas, and showcase how PlanNEL, our advanced supply chain planning solution, can transform supply chain management for e-commerce and retail businesses.

A Stunning Arrival in New York City

Arriving in New York for NRF 2025 was an experience in itself. Flying into Newark Airport, we were greeted with a breathtaking view of Manhattan’s iconic skyline as we made our way toward the Javits Center. The sight of towering skyscrapers across the Hudson River, including architectural marvels like the VIA 57 West pyramid-shaped building, set the stage for an exciting week ahead.

Engaging with Industry Leaders

Being part of NRF Big Show meant being surrounded by some of the biggest names in retail technology. We had the opportunity to connect with decision-makers from major brands, e-commerce companies, and logistics providers who are actively looking for scalable and intelligent supply chain solutions.

Highlights from the Event

1. The Grand Entrance – Energy and Innovation at Javits Center

The NRF Big Show kicked off with an electrifying atmosphere at the Javits Center, where thousands of attendees gathered to witness the latest innovations in retail technology. The expo hall was massive, with towering displays and interactive booths. The registration area was buzzing with energy as exhibitors and attendees checked in, preparing for three days of networking and learning.

2. Iconic Heinz Bottle at NRF

One of the fun and unexpected highlights at the show was the giant Heinz ketchup bottle display. This playful and eye-catching installation embodied the creative marketing approach that many brands brought to NRF this year.

3. NVIDIA – The Powerhouses of AI in Retail

At the heart of retail AI solutions, NVIDIA collaborated to showcase how AI is driving innovation in demand forecasting, fraud prevention, and personalized shopping experiences. These industry giants continue to shape the future of AI-powered retail automation.

4. AWS – Cloud-Powered Retail Transformation

AWS took center stage with its solutions for scalable retail infrastructure. They emphasized how businesses can leverage cloud-based analytics and machine learning to optimize customer journeys and improve supply chain efficiency.

Key Takeaways from NRF Big Show

1. Retailers Are Prioritizing AI and Automation
   • Many discussions revolved around how AI-powered solutions can enhance supply chain efficiency. Retailers are increasingly adopting predictive analytics and automation to optimize inventory levels and reduce operational costs.
2. Sustainability and Supply Chain Transparency Are Growing Concerns
   • Brands are focusing on sustainable logistics and ethical sourcing. Solutions like PlanNEL, which provide end-to-end visibility and optimize transportation routes, align well with these priorities.
3. Omnichannel Retail Demands More Agility
   • Retailers are struggling to balance demand across multiple channels. The ability to adapt to fluctuating demand in real-time is a must-have feature for modern supply chain platforms.

Challenges and Lessons Learned

Exhibiting at such a large-scale event also came with its own set of challenges. Standing out among hundreds of exhibitors required us to refine our messaging and ensure that our booth attracted the right audience. We learned the importance of concise storytelling, interactive demos, and having a strong follow-up strategy to convert leads into potential clients.

Additionally, logistics and setup were crucial elements. Having the right booth materials, promotional content, and demo equipment ready ahead of time made a significant difference in our ability to engage attendees effectively.

Exploring Times Square After the Show

After a long and productive day at the NRF Big Show, we ventured into Times Square, the heart of New York City’s dazzling nightlife. The bright lights, massive billboards, and the bustling energy of the area provided the perfect contrast to the structured environment of the exhibition hall.

Times Square’s Neon Glow

Stepping into Times Square, we were met with towering LED screens, flashing advertisements, and the unmistakable hum of the city that never sleeps. The vibrant red glow neon signs and the immersive digital ads reminded us of how retail and branding dominate even the streets of New York.

As we walked further, we encountered glowing digital displays stretching high above the streets. The sidewalks were filled with tourists, locals, and street performers, making the experience truly immersive.

Our final stop in Times Square was a spot where people gathered to take photos and enjoy the vibrant energy of the city. The mix of tourists, performers, and illuminated signs truly captured the essence of New York’s retail and entertainment power.

Looking Ahead

Our experience at NRF Big Show reinforced the growing demand for smarter, more efficient supply chain solutions. We left the event with valuable connections, insights, and a clearer understanding of market needs. As we move forward, we’re excited to continue refining PlanNEL and expanding our reach within the retail sector.

If you visited our booth or would like to learn more about how PlanNEL can transform your supply chain operations, feel free to reach out—we’d love to continue the conversation!